Prices · CAD
Every number, on the page.
One build, three month-to-month tiers, four add-ons. Flat fees, no GST on top.
Ad spend goes from your card to Google and Meta. I never touch it and never mark it up. Every price is also stated in your own units, because “How many hours must I work to pay for this?” is the right question.
$3,900
HiVis Launch, the build. One invoice.
$297
HiVis Blueprint, the written plan.
From $495
A month for CORE. PLUS is $995, PRO $1,495.
30 days
Written notice to cancel. No fee, and everything stays in your name.
One-time prices
The build, and the plan.
The Launch builds everything and hands it over in your name. The Blueprint is the written plan on its own, for when you want to see the thinking before you buy the build.
The build · one-time
HiVis Launch
$3,900
One invoice
21 working days from content received
- Native WordPress site, 5 to 8 pages: service pages, service-area pages, a project gallery and a review feed
- Google Business Profile set up or cleaned up
- A call tracking number
- A review request system
- The HiVis Blueprint, the written plan, included
- Handover with everything in your name: domain, hosting, the site, Google Business Profile and the call tracking number
About 24 hours of your own labour at a $165 an hour shop rate.
The plan · one-time
HiVis Blueprint
$297
One invoice
Credited in full against a Launch within 90 days
- Profile audit
- Competitor map for your trade in your town
- Keyword and service-area list
- What to fix first, in order
A written plan you can hand to anyone, including someone who isn’t me. It replaces the audit everyone else gives away to get you on a sales call.
The credit rule: order a Launch within 90 days of your Blueprint and the full $297 comes off the Launch invoice. Blueprint first, then Launch, costs the same $3,900 as the Launch alone.
Under 2 hours of your own labour at $165 an hour.
Retainers · month to month
Three tiers. One flat fee each.
Pick the tier that fits the size of your shop. Month to month, the same price anywhere in Canada, and moving up or down is a sentence in an email.
CORE
1 to 2 trucks
A shop that needs the map and the phone handled.
$495 / month
About 3 hours of your labour. Less than one service call a month.
- Google profile: weekly posts, photos, Q&A, review replies
- Site hosting, security, updates and small edits
- Calls tracked and recorded
- Monthly one-page report
The map and the phone, handled.
PLUS
3 to 8 people
A shop that wants the corridor and the season booked.
$995 / month
About 6 hours of your labour. About one roof repair a month.
- Everything in CORE
- Service-area pages for every town you serve: Quesnel, Vanderhoof, Mackenzie, Burns Lake and Fort St. James for a Prince George shop
- Citations and two content pieces a month
- Review engine: automated requests after each job
- Local Services Ads management, if your trade is eligible
Booked across the corridor.
PRO
Crews to feed
A shop ready to buy calls with ad spend.
$1,495 / month
Plus ad spend
About 9 hours of your labour. One furnace install a month.
- Everything in PLUS
- Google Ads and Meta ads management at a flat fee, never a percentage of spend
- A landing page for each campaign
- Weekly 15-minute check-in
- Ad spend paid by you, in your own account. Recommended minimum $1,000 a month.
Calls on demand, at a price you can see.
I take 15 retainer clients at most, so the person who answers your call is always me. And one client per trade per town: I will not take your competitor in your town. Read the HiVis standard.
Side by side
What each tier includes.
Read across. Each line is in the flat monthly fee for the tiers ticked. Ad spend is never in the fee: you pay it to Google and Meta from your own account.
What is in the fee
CORE
PLUS
PRO
Google profile: weekly posts, photos, Q&A, review replies
In CORE
In PLUS
In PRO
Site: hosting, security, updates, small edits
In CORE
In PLUS
In PRO
Local SEO: service-area pages for every town you serve
- Not in CORE
In PLUS
In PRO
Citations and two content pieces a month
- Not in CORE
In PLUS
In PRO
Review engine: automated requests after each job
- Not in CORE
In PLUS
In PRO
Local Services Ads management, if your trade is eligible
- Not in CORE
In PLUS
In PRO
Google Ads and Meta ads management, flat fee
- Not in CORE
- Not in PLUS
In PRO
A landing page for each campaign
- Not in CORE
- Not in PLUS
In PRO
Weekly 15-minute check-in
- Not in CORE
- Not in PLUS
In PRO
Monthly one-page report: calls, where each came from, what it cost, which ones booked
In CORE
In PLUS
In PRO
Calls tracked and recorded
In CORE
In PLUS
In PRO
Monthly fee
$495
$995
$1,495
Your hours at $165
About 3
About 6
About 9
Local Services Ads are open to some trades in Canada and not others, so I check whether yours is eligible before I promise them.
Add-ons · one-time
Add-ons, priced the same way.
Add any of these to a Launch or to any tier. Each one is a flat price, invoiced once.
Add-on
Price
Extra service-area town page
$250 each
Half-day job-site photo shoot, Prince George only
$450
Truck decal and yard sign design, printed by your sign shop
$350
Extra content piece or project write-up
$150
Not in any price
What these prices leave out.
- Ad spend itself. It goes from your card to Google and Meta, in accounts opened in your name.
- Printing. I design the truck decal and the yard sign. Your sign shop prints them.
- Photo shoots outside Prince George. The half-day shoot runs in Prince George only.
- Domain, hosting and call-tracking subscriptions. Each provider bills the account in your name directly, at its own price, and I add nothing to it.
- Anything not listed on this page. If it is not here, it is not in the price. Ask me and you get a straight answer before any work starts.
The rules
How the money works.
Eight rules, the same for every client. The notice period and what you own are written into the one-page agreement, so you can hold me to them.
Flat fees, never a percentage of ad spend.
A percentage of spend pays whoever runs your ads more when you spend more, whether the phone rings or not. That rewards spending, not booking. My fee stays the same whatever you spend, so the only number worth chasing is booked jobs.
I never touch your ad spend.
It goes from your card to Google and Meta, in ad accounts opened in your name. I run the campaigns as a manager on those accounts. I never hold the money and never mark it up.
PRO has an ad budget floor, stated up front.
My recommended minimum ad budget for PRO is $1,000 a month, on top of the $1,495 fee, paid by you to Google and Meta. You know the floor before you start, not after.
Same prices anywhere in Canada.
Delivery is remote by default: video call, email and the monthly report. The half-day photo shoot is the one add-on that only runs in Prince George.
No GST on top.
I don’t charge GST, so the price you see is the price you pay.
Cancel with 30 days’ notice. No fee.
Written notice, no cancellation fee, no auto-renewal clause. Everything stays yours: domain, hosting, the site, Google Business Profile, Google Ads, Meta and call tracking. What you own, account by account.
Moving tiers is a sentence in an email.
Up to PLUS when you want work from the towns around yours. Up to PRO when you want more calls than the map and your site bring in on their own. Down to CORE when the budget is the issue.
PRO drops to PLUS in the slow season.
When the work slows, step down to PLUS rather than cancel. The map, the town pages and the reviews keep working through the quiet months, and you go back to PRO when you need to keep the guys busy.
In your units
“How many hours must I work to pay for this?”
Here is each price as hours of your own labour at a $165 an hour shop rate, and as jobs you already know the price of.
Item
Price
Hours at $165
In your terms
HiVis Launch, one-time
$3,900
About 24
About three days on the tools
HiVis Blueprint, one-time
$297
Under 2
Less than a morning’s work
CORE, a month
$495
3
Less than one service call
PLUS, a month
$995
About 6
About one roof repair
PRO, a month
$1,495
About 9
One furnace install
PRO ad spend, recommended minimum, a month
$1,000
About 6 more
Paid to Google and Meta, not to me
The assumption
$165 an hour is my number, not yours.
I picked a $165 an hour shop rate to do the math. Use your own: divide any price on this page by what you charge an hour. On CORE that is $495 ÷ $165 = 3 hours.
Add-ons, at $165 an hour: a town page is about 1.5 hours, the photo shoot under 3, the decal and sign design about 2, a content piece under 1.
Questions about money
What Trades ask before they sign.
Something not answered here? Ask me. I answer every enquiry myself, same day.
Is there a contract?
Month to month, on a one-page agreement published on this site. 30 days’ written notice, no cancellation fee, no auto-renewal clause. The Launch is a one-time invoice.
What happens if I leave?
You give 30 days’ written notice and pay no fee. Your domain, hosting, the WordPress site, Google Business Profile, ad accounts and call-tracking numbers were opened in your name on day one, with me as a manager, never the primary owner. I come off them and nothing breaks. What you own, account by account.
Why are your prices on the website?
Because “by application” and “custom quote” are how Trades get burned: a low number to start, then the upsell. Every number is on this page, so you can do the math before you call. If you’re shopping on price alone, I’m not your guy, and now you know that without a sales call.
Why don’t you charge a percentage of ad spend?
A percentage pays me more when you spend more, whether or not the phone rings. That rewards spending, not booking. PRO is a flat $1,495 a month whatever your ad budget, so the numbers I answer for are the ones on your monthly report: calls, what each one cost, and which ones booked.
Can I start with the Blueprint only?
Yes. $297 for the written plan, ending with what to fix first, in order. It is yours to hand to anyone, including someone who isn’t me. Order a Launch within 90 days and the full $297 comes off it.
Is there GST on top?
No. I don’t charge GST, so the price you see is the price you pay: CORE reads $495 on your invoice. Your ad spend is not on my invoice at all, because Google and Meta bill it to your card.
Is there a setup fee for the retainers?
No. CORE, PLUS and PRO have no setup fee. The only one-time prices are the ones on this page: the Launch, the Blueprint and any add-on you choose. Already have a site and want a retainer without a Launch? Ask me. Send your Google profile link and I’ll tell you in two lines whether I can help.
What does PRO really cost me a month?
My fee: $1,495. On top of that, your ad spend, at the $1,000 a month I recommend as a minimum, billed to your card by Google and Meta. At that minimum it comes to $2,495 a month, or about 15 hours of your labour at $165 an hour.
Start here
Send me your Google profile link.
I’ll tell you in two lines whether I can help. Same day, from me. You already know what it costs.